Books/notes on persuasion tactics.
Books on persuasion. Robert chialdini : 6 principles of persuasion. https://conversionxl.com/blog/cialdinis-principles-persuasion/ Yes!: 50 Scientifically Proven Ways to Be Persuasive Notes from Coursera course Social proof: social proof and the idea here is that you can influence people by showing that similar others are doing what you're asking them to do. Authority : Do not underestimate the power of business attire • Develop a reputation for being an expert • Show that high-status people support your ideas • Indicate your expertise (industry-specific knowledge, jargon) Cognitive Biases: 1)Availability Bias: which states we tend to be particularly influenced by vivid, salient, readily available information. Something that's easily retrievable from memory. This is particularly true with availability bias. Stories help in activating availability heuristic. ...