Books/notes on persuasion tactics.

Books on persuasion.

Robert chialdini : 6 principles of persuasion.
https://conversionxl.com/blog/cialdinis-principles-persuasion/

Yes!: 50 Scientifically Proven Ways to Be Persuasive 

Notes from Coursera course

Social proof:

social proof and 

the idea here is that you can influence people by showing that similar others 

are doing what you're asking them to do.

Authority :

Do not underestimate the power of business attire

• Develop a reputation for being an expert

• Show that high-status people support your ideas

• Indicate your expertise (industry-specific knowledge,

jargon)

 Cognitive Biases:

1)Availability Bias:

which states we tend to be particularly influenced by vivid, salient, 

readily available information. 

Something that's easily retrievable from memory. 

This is particularly true with availability bias.

Stories help in activating availability heuristic.

 

Instead of giving your customer a flyer describing the features of a product,

 

let them experience the prototype.

 

That again is a way to activate availability heuristic.

 

2) Framing Bias:

The idea of a framing bias, 

is that when an option is framed to us as a gain we become more risk averse. 

We talk about gains we go for that sure 500 outcome.

But when an option is framed to us as a loss, we become more risk seeking. 

We turn to gambles.

We go for the 50 percent chance of losing 1,000.

The idea here is that you can influence people toward more risk seeking or

 

more risk averse behaviors, by framing a particular idea,

 

a particular proposal, as either a gain or a loss.

 

3) Anchoring:

In negotiations, 

there's a lot of research showing that if you start the negotiation with a first 

offer, you're going to substantially better off at the end of the negotiation. 

Because the subsequent discussions will revolve around that initial estimate. 

When you speak up in meetings first,

 

you have an opportunity to anchor the discussion, and in most cases

 

you can anchor the discussion with either low or a high value.

 

Non Verbal communication

1) Interviewees who prepared with a high-power pose for 

a job interview and emphasizing here prepared, not interviewed necessarily. i

They were rated sgnificantly higher on job interview performance

 

2) Eye-contact increases your likeability and credibility.
3) There's research showing that mirroring behaviors leads you to be perceived more 

confident and more persuasive, more likeable too.
4) Mirroring behaviors is when I mimic your behaviors, so you leaning forward,
5) positive hand geusters I'm leaning forward as well, you're nodding, I'm nodding as well.
6) Relaxed facial expression (vs nervous) increase ratings of power.

Labelling technique
this involves assigning a label to a person at the beginning of the conversation and then making a request consistent with the label. Example : I know there is some good in you , but can you please help get stuff out of me.